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Health & Family
George and Judy Goldman of Lake Forest in the Deerfield offices of Goldman Philanthropic Partnerships. (Joel Lerner/Pioneer Press)

Attacking
multiple myeloma

Courage and a can-do attitude
lead to long-term survival


By Anne Merle
From Health & Family
Pioneer Press

Put yourself in Judy Goldman's shoes. You are told you have two years to live, five if you're lucky. What would you feel? What would you do?

Like any of us, at first Goldman felt afraid and sad. In the summer of 1990 she was happily preparing for her youngest daughter's wedding when she experienced vague symptoms and "sensed something was wrong within my body." She quickly consulted a doctor. A series of inconclusive tests followed. Just after the wedding, she was diagnosed with multiple myeloma.

Multiple myeloma is an incurable blood plasma cancer. It can erode bones to the point that a sneeze results in broken ribs. Myeloma also suppresses the patient's immune system. This is the disease that recently took the life of columnist Eppie Lederer (Ann Landers), and for which politician Geraldine Ferraro is currently in treatment.

Given the prognosis of only a few more years of life, Goldman lamented, "I would probably not be around to see my daughter's children born." Her actions, though, revealed the spirit of an aggressive, innovative activist. She went into attack mode.
Health & Family
The Goldmans, foreground, with the foundation staff, from left: Liese Cant, vice president; Dr. Bruce Bloom, president; and Jerry Bowman, vice president. (Joel Lerner/Pioneer Press)

Hand in hand with her husband and business partner, Lake Forest entrepreneur George Goldman, she set out to learn as much as possible about the disease threatening her. Multiple myeloma, they learned, represents only one percent of all cancers, thus has been treated as a medical "orphan" — under-funded as far as research goes and not well understood by the general medical community. Information was hard to find since the disease is rare, and in 1990 there was no Internet to speed the search.

The sparse information they found was bleak. Myeloma was taking 11,000 lives per year. The cause was, and is, unknown; treatments are few.

Then serendipity stepped in. A doctor friend had heard about Goldman's condition and called to say he had treated a multiple myeloma patient who had survived more than 20 years.

The news spurred her to participate in a clinical trial conducted by the Mayo Clinic, hoping "that I could not only survive my cancer, put provide important research data. It might help someone down the line."

With the help of her local oncologist, the program attacked the disease with chemotherapy.

Goldman launched a complementary battle ground on the home front. With a bit of reading and a deep belief that "we can help ourselves heal," she became a vegetarian, began taking antioxidants and started walking for exercise. Already familiar with meditation and visualization, she concentrated on a mental image of Pac-Man going through her veins "and gobbling up all the myeloma cells."

After two years of treatment, the Goldmans happily learned that the disease was in remission. That was 10 very full and active years ago.

Judy Goldman won the battle, but was not content to return quietly to her life. She and George decided to dedicate their lives to helping others with the disease, and to finding a cure. Together they founded the Goldman Philanthropic Partnerships to fund research, and Judy began reaching out to other patients through extensive advocacy work.

She established the Midwest Action Committee as an arm of the International Myeloma Foundation, serves on the National Cancer Institute's Consumer Advocates in Research and Related Activities program, started a monthly newsletter and leads support groups, including one at the Cancer Wellness Center in Northbrook.

Michelle Bailey of Beach Park is a member of that support group. Diagnosed with melanoma in 1994, and a survivor of remissions and recurrences, chemotherapy and marrow transplants, she says, "Judy's always upbeat and prepared and there for you with information and a real sense of someone who celebrates life and really cares. I'm so grateful for everything Judy and George have done. It's a tremendous blessing."

Speaking from her experience, Judy encourages others to be proactive and aggressive on behalf of their own health needs. Since this cancer has few early symptoms, she says, "You must be responsible for your own health. If your body is telling you something isn't right, go to a doctor and talk until someone listens."

For those with the disease, she urges: "Seek a myeloma specialist, a doctor who has more awareness and knowledge of the disease," who can offer the most up-to-date treatments.

Last month Goldman experienced a recurrence of myeloma, and is now, herself, the beneficiary of the newer treatments. After 12 days of radiation to dissolve a tumor and heal bone tissue, she is due for a round of innovative treatment with Thalidomide.

Once again she must be channeling Pac-Man, because she radiates confidence as she focuses on future projects. One goal dear to her heart is to target childhood disease research, "For the children, who haven't had a chance to live their lives yet."

It seems this energetic grandmother — yes, in the last 12 years she has enjoyed the arrival of three new grandchildren, bringing the brood's total to 11 — won't let anything stop her. Her courage produces an infectiously positive point of view in those around her.

Support group member Michelle Bailey clearly reflects that positive energy, saying: "Everyday is a profound gift. Sometimes it takes a diagnosis to see that gift. It teaches you to take the moments, hours, days, weeks and cherish them."

Cherishing every moment, Judy and George Goldman sow seeds of courage and hope for many others.


The business of seeking a cure

Goldman Philanthropic Partnerships is the logical, though innovative, outgrowth of George and Judy Goldman's appreciation of her long multiple myeloma remission. The Lake Forest residents have a 40-year history as successful entrepreneurs. He is the founder, chairman and CEO, and she the vice-president of Goldman & Co., an Illinois-based merchant banking firm, and Asset Partners, Inc., its associated real estate investment corporation.

During her illness, the couple, "learned first-hand, that there are many researchers with creative ideas. But they get passed over for grants because their work may seem too risky," said George Goldman.

He knew from business that "high risk is the companion of high reward," and decided to dedicate significant funds of their own to establish a foundation which would seek out and fund pioneering scientists and cutting-edge research.

The goal? Find breakthrough cures and treatment for catastrophic diseases, including blood cancers and multiple myeloma.

Toward that goal, the foundation applies strategic business principles to philanthropy. It actively seeks innovative projects in need of funding, validates the research through independent medical experts, then offers donors a unique opportunity to target their funds to particular projects.

Donors meet the scientists involved and actively follow their search for discoveries. A business model including goals, targets and regular reporting, monitors each research project.

Current projects, called Inspired Ventures, based on limited partnership or venture capital business models, include a partnering with the International Myeloma Foundation for research on MM, and with the Kidney Cancer Association for kidney cancer research.

Why fund research outside myeloma? "Because discoveries in one area can apply to many others," says George Goldman. For example, in April 2000, the Partnerships decided to fund the Mayo Clinic research of Dr. Vincent Rajkumar in the area of anti-angiogenesis, which seeks to develop techniques for cutting off the blood supply to myeloma cells to stop their cancerous growth. Success of this project could lead to cures for many cancers. Similarly, research on applications of the once-dreaded drug Thalidomide have led to its use in relieving MM.

With irons in a number of creative scientific fires, Goldman Philanthropic Partnerships describes their efforts as "creating philanthropic enterprises to support a portfolio of cutting edge projects;" business-speak for creating miracles.

Copyright© 2004, Digital Chicago Inc.